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Statistics

Daily Active Social Media Users
There are 3.78 billion social media users.
USA - Social Media Users
active on social media: 69%
Time Spent on Social Media per Day
an average of 2.5 hours
Social Media Users by Generation
aged 18-29: 84%
aged 30-49: 81%
aged 50-64: 73%
over 65: 54%
Social Media Users Access Social Platforms on
mobile devices: 91%
Research Products on Social Media by
54%
Users Engage with Advertisement Posts
130 million social media users per month
Visit One Business Profile per Day
200 million social media users
Use Social Media to Promote a Business
businesses: 71%
Believe Social Media Marketing Has Been Effective
marketers: 73%
Positive Customer Experience Likely to Recommend the Brand
social media users: 71%

References: Pew Research Center. Statusbrew, Data Reportal, Buffer, Global Webindex, and Statista

Facebook Statistics

Daily Active Users
2.8 billion
Facebook Users Access the Social Media Platform on
mobile devices 98.3%
Facebook Stories Has
500 million daily viewers

Twitter Statistics

Daily Active Users
211 million
Users with a College Degree
42%
World's Leaders on Twitter
83%

LinkedIn Statistics

Active Users
800 million
Social Media Traffic to a Company's Website From LinkedIn
46%
Users aged between 25 and 34
60%

Pinterest Statistics

Monthly Active Users
322 million
Users Are Female
70%
Largest Group of Users Is Aged Between 30-49, and Represents:
35%

Instagram Statistics

Monthly Active Users
1 billion
Follow a Business Profile
90%
Use the Platform to Discover New Products and Services
83%

YouTube Statistics

Monthly Active Users
2 billion
USA Active Users
210 million
USA Users Access the Platform Daily
62%

References: Facebook, HootSuite, Instagram, Linkedin, YouTube, Twitter, and Pinterest