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Daily Active Social Media Users
There are 3.78 billion social media users.
USA - Social Media Users
active on social media: 69%
Time Spent on Social Media per Day
an average of 2.5 hours
Social Media Users by Generation
aged 18-29: 84%
aged 30-49: 81%
aged 50-64: 73%
over 65: 54%
Social Media Users Access Social Platforms on
mobile devices: 91%
Research Products on Social Media by
Users Engage with Advertisement Posts
130 million social media users per month
Visit One Business Profile per Day
200 million social media users
Use Social Media to Promote a Business
businesses: 71%
Believe Social Media Marketing Has Been Effective
marketers: 73%
Positive Customer Experience Likely to Recommend the Brand
social media users: 71%

References: Pew Research Center. Statusbrew, Data Reportal, Buffer, Global Webindex, and Statista

Facebook Statistics

Daily Active Users
2.8 billion
Facebook Users Access the Social Media Platform on
mobile devices 98.3%
Facebook Stories Has
500 million daily viewers

Twitter Statistics

Daily Active Users
211 million
Users with a College Degree
World's Leaders on Twitter

LinkedIn Statistics

Active Users
800 million
Social Media Traffic to a Company's Website From LinkedIn
Users aged between 25 and 34

Pinterest Statistics

Monthly Active Users
322 million
Users Are Female
Largest Group of Users Is Aged Between 30-49, and Represents:

Instagram Statistics

Monthly Active Users
1 billion
Follow a Business Profile
Use the Platform to Discover New Products and Services

YouTube Statistics

Monthly Active Users
2 billion
USA Active Users
210 million
USA Users Access the Platform Daily

References: Facebook, HootSuite, Instagram, Linkedin, YouTube, Twitter, and Pinterest